When we talk about collaboration between charities and businesses, the focus often falls on how businesses can support charities, through funding, sponsorship, or volunteering. However, it’s just as important to consider what your charity can offer to a business in return.
Many businesses are eager to improve their corporate social responsibility (CSR) and enhance their social value, but beyond that, they’re also looking for meaningful partnerships that bring unique benefits to their organisation.
So, what could your charity provide in a collaboration that makes your offer stand out?
1. Training & Expertise
Does your charity specialise in an area that could benefit employees or the business itself? Many organisations value training on topics like mental health awareness, diversity and inclusion, community engagement, sustainability, or even specific skills related to your sector. Offering training sessions or workshops to a business is a great way to provide real value while deepening your partnership.
2. Employee Wellbeing & Support
Many charities work with vulnerable individuals or specialise in support services that could be extended to a business’s workforce. Whether it’s mental health resources, financial advice, addiction support, or family services, your charity may be in a position to provide specialised assistance that businesses wouldn’t typically have access to.
3. Brand Exposure & Awareness
Your charity likely has an engaged audience that aligns with a business’s target market. Offering social media promotion, website features, or newsletter shoutouts can be an attractive incentive for a company looking to build its reputation in the community.
4. Volunteering & Staff Engagement
Businesses are often looking for meaningful volunteering opportunities for their employees. Can your charity provide hands-on experiences that allow staff to get involved in community work? Whether it’s team-building days, mentoring programs, or long-term partnerships, this could be a huge incentive for a business to work with you.
5. Helping businesses meet their social value goals
Many companies, especially those bidding for public sector contracts, need to demonstrate social value impact. Your charity could provide measurable ways to help them fulfil these requirements, making your partnership mutually beneficial.
Why should businesses choose to work with your charity?
With so many charities seeking business partnerships, it’s important to clearly define what sets your organisation apart. Think about the unique skills, services, and experiences you can offer, and communicate this effectively when approaching potential partners.
Businesses want to hear about what YOU can bring to the table, not just how they can help you. So, what can your charity offer?
